ACCMERulesStandardStandard 2: Prevent Commercial Bias and Marketing in Accredited Continuing Education

Rule

Standard 2: Prevent Commercial Bias and Marketing in Accredited Continuing Education

  • Standard
  • Standard 2

Table of contents

Standard 2 applies to all accredited continuing education. Accredited continuing education must protect learners from commercial bias and marketing.

About the Rule

The Standard

Accredited continuing education must protect learners from commercial bias and marketing.

  1. The accredited provider must ensure that all decisions related to the planning, faculty selection, delivery, and evaluation of accredited education are made without any influence or involvement from the owners and employees of an ineligible company.
  2. Accredited education must be free of marketing or sales of products or services. Faculty must not actively promote or sell products or services that serve their professional or financial interests during accredited education.
  3. The accredited provider must not share the names or contact information of learners with any ineligible company or its agents without the explicit consent of the individual learner.

Key Concepts and Definitions

Definition: Explicit consent of the learner

The accredited provider is expected to explain to learners that you intend to share their information with an ineligible company. You can do that at registration; however, the learner must have the ability to opt out and still register for your activity. The consent statement must be clearly visible. If the statement is hidden in a long list of terms and conditions, that would not meet the expectation.