Transparency in Marketing Incentives for Accredited CME

The ACCME is aware that a small number of accredited providers may offer high-value incentives to physicians as part of the purchase of their CME activities. These high-value incentives may include a gift card or an item that has tangible monetary value, such as a tablet. To maintain confidence in the integrity of the accredited CME system, the ACCME suggests that accredited providers that offer high-value incentives with the purchase of their CME activities consider the following actions: 

  • Ensure the receipt separates and discloses the nature and value of the incentives of tangible monetary value (such as a device or a gift card) from the cost of the learning activity itself. 

  • Ensure that purchasers are aware of potential implications of the incentives on their tax reporting obligations. 

Thank you for your attention to this information. If you have questions, please contact info@accme.org.