Transparency in Marketing Incentives for Accredited CME

The ACCME is aware that a small number of accredited providers may offer high-value incentives to physicians as part of the purchase of their CME activities. These high-value incentives may include a gift card or an item that has tangible monetary value, such as a tablet. To maintain confidence in the integrity of the accredited CME system, the ACCME suggests that accredited providers that offer high-value incentives with the purchase of their CME activities consider the following actions: 

  • Ensure the receipt separates and discloses the nature and value of the incentives of tangible monetary value (such as a device or a gift card) from the cost of the learning activity itself. 

  • Ensure that purchasers are aware of potential implications of the incentives on their tax reporting obligations. 

Thank you for your attention to this information. If you have questions, please contact