Commercial Exhibits and Advertisements

Commercial exhibits and advertisements are promotional activities and not continuing medical education. Therefore, monies paid by commercial interests to providers for these promotional activities are not considered to be commercial support. However, accredited providers are expected to fulfill the requirements of SCS 4 and to use sound fiscal and business practices with respect to promotional activities.


This policy provides clarification about the difference between commercial support and commercial exhibits/ advertisements, which are promotional activities. It is relevant to Standard for Commercial Support 4: Appropriate Management of Commercial Promotion.