Accreditation Council for CME Announces New Logo and Provider Marks
New Visual Identity Expresses Transformation in Continuing Medical Education
The Accreditation Council for Continuing Medical Education (ACCME®) is pleased to present a new logo, tagline, and color palette that emphasize the lifelong journey of learning and celebrate the forward trajectory of the continuing medical education (CME) community. New marks are also available for CME providers to communicate their accreditation status.
The initiative is part of the ACCME’s efforts to build visibility for the CME community and communicate the value of accreditation and accredited CME. The new visual identity is designed to convey the transformation in accredited CME to better meet the needs of clinicians and teams where they live, work, and learn. It also reflects the ACCME’s evolving role as coach, in addition to regulator, aiming to support, inspire, and motivate the community of educators to achieve its full potential.
The shape of the logo is intended to suggest upward movement and expansion, while the clean lines reflect the precision and accuracy of accreditation, built on the ACCME’s solid foundation. The colors were chosen to show growth and a nurturing environment for education.
"Our new logo represents our aspirations for accredited CME. Working with our community of healthcare leaders, educators, clinicians, and patients, we are leveraging the power of education to advance quality in medicine and optimize care, health, and wellness—today and in the years to come," said Todd Dorman, MD, Chair, Board of Directors, ACCME.
"Our new logo and tagline capture the role of learning in promoting wellness for all of us. As a physician and CEO of the ACCME, I’m optimistic and excited about our future, as we work together to expand the flexibility, inclusiveness, and diversity of education— with the aim of improving care for the patients and communities we all serve," said Graham McMahon, MD, MMSc, President and CEO, ACCME.
View this video to hear more from Dr. McMahon and the ACCME staff about the meaning of the new logo and tagline.
The logo and color palette have been applied to the ACCME website, without altering content, structure, or functionality.
Marks for Accredited Providers
The provider marks, shown below, are adaptations of the ACCME logo, and serve to create a recognizable, consistent visual identity. The marks serve as a message from accredited CME providers to clinicians: This education is relevant to your needs, evidence-based, effective, and independent of commercial influence.
Providers accredited within the ACCME System (providers directly accredited by the ACCME and those accredited by ACCME Recognized Accreditors) are welcome to use these marks.
Use of these marks is optional. Accredited providers may use the new marks beginning immediately. They may use existing materials without replacing the previous ACCME logo. More information for providers about how to use the marks is available here.
The Accreditation Council for Continuing Medical Education (ACCME®) is a nonprofit organization based in Chicago, responsible for accrediting institutions that offer continuing medical education (CME) and for recognizing state medical societies as accreditors of local CME programs.
The ACCME sets standards for CME that reflect the values of the educator community and aim to accelerate learning, inspire change, and champion improvement in healthcare. These standards ensure that accredited CME is designed to be relevant to clinicians’ needs, evidence-based, evaluated for its effectiveness, and independent of commercial influence. Through participation in accredited CME, clinicians and teams drive improvement in their practice and optimize the care, health, and wellness of their patients.
Accredited CME facilitates engagement with physicians and healthcare teams where they live, learn, and work. There are nearly 1,900 accredited CME providers within the ACCME System, across the country and internationally, representing a range of organizations including medical schools, hospitals/health systems, government/military agencies, specialty societies, and insurance/managed-care companies. Accredited providers offer more than 148,000 activities each year, comprising more than one million hours of instruction and including more than 26 million interactions with physicians and other healthcare professionals.