>>McMAHON: In order for us to make a real difference in the lives of our patients, not only do we have to practice great medicine and have great competence in being able to do that, but we have to engage those patients. And the way we do that is through communication skills. Verbal, non-verbal, listening, writing skills, are all examples of the way in which enhancing communication skills can enhance our care for the patients that we serve. Whether that's with patients, families, teams, or presentation, leadership, teaching, and organizational skills related to the community that you're in, enhancing those communication skills enhances the ability to provide excellent care, and disseminate models of excellent care across the country. This criteria recognizes providers that help learners become more self-aware of their own communication skills, and offer training to improve those skills.